"Making the Mommy Connection" 

Increase your market share

and discover best practices in branding to the "mommy market".

Engage in inspiring discussions lead by "mompreneurs" with presentations by influential industry leaders in marketing as our panel reveals tips, tools, and trends including:  web-based marketing strategies, social media, branding, relationship building, marketing integration, and much more!

Pre-Registered Attendees, check-in time is 8:45am - 9:00am

Non-Registered Guests must arrive 8:30am - 8:45am to register; $65 at Door.

Coffee Station will be available.  Break provided.  Consessions will be open for purchase. 

Pannelist: 

MaryJane Mudd is an award-winning strategist with over 25 years of marketing, media relations, crisis management and facilitation experience for global organizations such as The Dow Chemical Company, Air Liquide America Corporation, ConocoPhillips, Fulbright & Jaworski LLP, Sutherland LLP and Exterran Holdings. She serves on the boards of Leadership Houston and the Houston Chapter of the American Marketing Association (AMA), and is a member of the public relations committee for the Girl Scouts of San Jacinto Council. She has just been named president-elect for Houston’s AMA, the second largest AMA chapter in the nation, and will assume that role in July 2009.

Edie McRae a native Houstonian, called New Orleans home for 20 years. Katrina devastated her entire family and friends. Undaunted, she and her family moved to Houston to start a new life from scratch. After leaving her nursing career following the premature birth of her second child, she started a direct sales business and was a top consultant for almost six years. Edie gained extensive knowledge of online marketing, public relations, business development and e-business/Web 2.0 tools. She discovered her TRUE passion--empowering others to leverage connections through proper use of social media. Edie is an evangelist for the BIG 3: Twitter, LinkedIn and Facebook. She balances her social media marketing consulting firm with family, her business blog and  blogging professionally for Family Foodies and Working Mother Magazine.

Terri L. McCulloch:  Director of Sales & Marketing ExperTox; Terri McCulloch has proven herself to be an on-the-cutting edge leader in the areas of sales and marketing within the biotechnology industry. 
Her innovative solutions have created rapid, measurable and sustainable growth for both her employers and clients. 

As the Director of Business Development for a DNA identification testing laboratory, she created the first consumer sales call center for DNA-based testing services, and developed a synergistic, community-based referral program that ultimately lead to the creation of the first franchise company in the field of DNA testing. 

She owned a consulting firm focused on helping small, woman-owned businesses with their strategic development and plan implementation.  Terri has been recognized throughout her career with recognitions such as “The Industry Leader Award”, “The Go For It Award”, “The Pioneer Award”, and a Finalist for the 2009 eWomenNetwork Business Matchmaker of the Year Femtor of the Year Award